The NonProfit Times - The Leading Business Publication For Nonprofit Management: "Donate Now' Processing Can Get Expensive
By Tim O'Reiley
Despite the piles of studies and consultants' programs designed to bolster the effectiveness of fundraising, Devon Batley has boiled her strategy down to two words: go online.
'I hope some day nobody sends us a check (by mail),' said Batley, the membership coordinator for the Oregon Natural Desert Association in Bend, Ore. 'It would be ideal if we could move everything to online donations. Definitely people are becoming more comfortable with it.'"
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