How non-profits are using social networking to raise money and awareness -- chicagotribune.com

How non-profits are using social networking to raise money and awareness -- chicagotribune.com: "Online social networks used to be just gathering places for friends and long-lost acquaintances. Then the marketers arrived, followed by politicians and job recruiters, all looking to tap into a growing mass of young people who are spending much of their time on the Web. Now, non-profit organizations are testing ways to raise money through these networks, betting that the Internet's viral nature will open fresh avenues for fundraising and marketing."