Monday, April 28, 2008

The NonProfit Times - Email Donor Lists Growing, Open Rates Dropping

The NonProfit Times - The Leading Business Publication For Nonprofit Management: "Email Donor Lists Growing, Open Rates Dropping

Open rates for email campaigns and fundraising messages have declined for the past three years, but those who have provided an email address are starting to churn out at a slower rate. And, those who give online are giving more than in previous years.

And, just because you send an email and it's opened, don't expect any action from about 60 percent of the recipients.

Those are a few of the findings of a study of online activities across a three-year period of 21 large organizations by the nonprofit technology organization NTEN in Portland, Ore., and consultants M+R Strategic Services, with offices in eight cities and based in Washington, D.C. The new report covers two years and is coupled with an earlier study."

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