Monday, September 22, 2008

Giving goes techno

Charity Village®NewsWeek: Cover Story: "Giving goes techno
Andy Levy-Ajzenkopf By Andy Levy-Ajzenkopf
September 22, 2008

In an increasingly technological world, it’s becoming easier to donate to charity from home - or wherever you are - than ever before.

One wouldn’t necessarily think it, but last year alone, one TV show, in only one episode, managed to get viewers at home to contribute more than $75 million USD to charities in Africa and the US. That show: American Idol Gives Back.

Using ubiquitous technologies such as text messaging and online donations, the show was able to raise the funds from its viewership almost instantaneously. Such is the power and the impact of new technologies on the charitable sector."

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