Social Media Opportunities for Social Movements | Open Media Boston

Social Media Opportunities for Social Movements | Open Media Boston: "Social Media Opportunities for Social Movements
by Jesse Kirdahy-Scalia (Staff), Sep-19-08

* Open Source
* Tech News

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Traditional mass media forums provide few opportunities for weak social movement organizations to advance their frames. As a result, organizations without sufficient resources are largely absent from public discourse in the mass media forum. Fortunately, social media sites that rely on user-generated content create forums for more democratic public discourse, and the high visibility of user-generated content and conversation promotes a sense of collective identity and power. How can social movement organizations best take advantage of these forums to promote their own stories and frames, and encourage activism?"