The NonProfit Times - The Leading Business Publication For Nonprofit Management: "Online advertising is just one strategy the newly-branded Feeding America employed this past October to promote awareness about the name change and programs, focusing on the organization’s “Fill a Bowl, Feed America” campaign.
MacGregor said the wealth of backend analytics and targeted messaging make for a great way to figure out what works with different audiences. “If you think about it, every dollar counts so we want to be as efficient as possible around how we spend,” she said. The campaign ended in December, and now MacGregor expects the organization to analyze the return on investment (ROI) to determine how future online campaigns might perform."
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