Tuesday, February 10, 2009
Online Fundraisers: Time to Aim Higher : By Beth Wallace and Mark Rovner : FundRaising Success
Online Fundraisers: Time to Aim Higher : By Beth Wallace and Mark Rovner : FundRaising Success: "Most organizations fail to use Internet communications to cultivate and engage middle and major donors — an expensive omission. That’s the key finding from a landmark study of the “wired wealthy” released last year by Sea Change Strategies, Edge Research and Convio."
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