Can Social Media for Social Change Reinvent Charity Work? Maybe! | The New York Observer

Can Social Media for Social Change Reinvent Charity Work? Maybe! | The New York Observer: "Mr. Knell, MTV’s senior manager of social media product development--along with Gradon Tripp, who works in business development for online donation company Firstgiving, and Meg Fowler, a Vancouver-based writer--had organized a virtual “pajama party” for their charity organization, Social Media for Social Change. On SM4SC's website, they describe the organization's mission: “We want to use the tools that are helping businesses and companies grow to do something more than make a buck… we want them to make a difference.”"