The NonProfit Times - The Leading Business Publication For Nonprofit Management: "Do You Speak Geek? Do Your Donors?
It seems like the Web 2.0 era has a whole other language – like Digg, Blogger, Facebook and Twitter. But these technologies are shaped by a fundraising cornerstone – personal relationships. Organizations are “far more likely to build trust if you are connecting to your donors as people,” said James Collier, from Paprika Studios in Fresno, Calif., at the Association of Fundraising Professionals international fundraising conference in New Orleans."
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