Colleges Weigh 'Yes We Can' Approach to Fund Raising - Chronicle.com

Colleges Weigh 'Yes We Can' Approach to Fund Raising - Chronicle.com: "Now the strategic-consulting and technology firm, Blue State Digital, is courting colleges. Some are welcoming the political rainmaker inside their wrought-iron gates. The University of Florida has signed on, swayed by Blue State's promise of sharper outreach and new-media tools to motivate a broader group of donors. The Brennan Center for Justice at New York University's School of Law has also used Blue State. The Washington-based company is in talks with several universities out West, including the California Institute of Technology."