Wednesday, April 22, 2009
Popular Facebook app: All talk, little cash - Washington Post- msnbc.com
Popular Facebook app: All talk, little cash - Washington Post- msnbc.com: "But it turns out that approach doesn't always work. The Facebook application Causes, hugely popular among nonprofit organizations seeking to raise money online, has been largely ineffective in its first two years, trailing direct mail, fundraising events and other more traditional methods of soliciting contributions"
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It certainly is effective - it just depends on how you're looking at it - The Causes application isn’t offering you a magical portal to an untapped fundraising goldmine…and neither is any other online or social media application...It’s the creation and cultivation of opt-in communities of individuals that share a vision, or more specifically, are stakeholders in an organization’s mission.
In fact, donations received isn't the best way of measuring performance on Causes.
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