Nonprofit Groups Outpace Businesses in Adopting Social-Networking Tools - Philanthropy.com

Nonprofit Groups Outpace Businesses in Adopting Social-Networking Tools - Philanthropy.com: "Nonprofit Groups Outpace Businesses in Adopting Social-Networking Tools

Nonprofit organizations have long been labeled Luddites when it comes to adopting new technology.

But a forthcoming study by the University of Massachusetts Dartmouth Center for Marketing Research shows nonprofit groups are actually well ahead of businesses in their use of social-media tools such as Twitter, Facebook, and blogs."