Charities finally cashing in on Web 2.0 revolution - The Globe and Mail

Charities finally cashing in on Web 2.0 revolution - The Globe and Mail: "Tiny non-profits like GuluWalk have been some of the biggest winners in the Web 2.0 revolution, but online fundraising is growing in importance for charities of all sizes. While only about 10 per cent of Canadians have donated online to date, according to a study by Ipsos Reid, that's up dramatically from the 4 per cent who reported doing so last year. In fact, as the downturn bites into charities' donation totals, direct-mail expenses grow while ROI declines, and telemarketing is curbed by do-not-call lists, the one area where fundraising results are improving is online."