Goodbye, galas: Jewish nonprofits turn to social media for new types of fundraising | j. the Jewish news weekly of Northern California

Goodbye, galas: Jewish nonprofits turn to social media for new types of fundraising | j. the Jewish news weekly of Northern California: "Whoever thought you’d see a former U.S. poet laureate singing a kitschy jingle on YouTube, asking for funds for a small nonprofit that most of his readers have never heard of?

In today’s great economic meltdown, nonprofits are searching for alternative ways to raise money, even if it means calling in a favor from Robert Pinsky."