Conversation Agent: Blogging at Work if You Don't Have a Blog: "Many companies and marketing communications professionals are thinking about social media. But starting a blog seems daunting. If you're among them, I'm certain you've considered who's going to write consistently, who will moderate comments, how closely you will need to watch to see if anyone comes, and you probably also worry that nobody will come at all.
Blogging doesn't need to happen on blogs alone."
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