Why My Mom Is My Fundraising Guru | NTEN: The Nonprofit Technology Network: "he challenge in online fundraising today is that it's more than just email: it's Facebook, and Twitter, and e-mail, and widgets, and your website, and your blog, and your supporters blogs, and... well, you get the idea.
During the course of the 2009 fundraising campaign, the task ahead of me often felt like Medusa: if I stared directly into any of those serpentine eyes, I was frozen. Thinking too hard about any one tactic meant I was lost for hours. But we managed to meet the challenge (by the skin of our teeth)."
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