How can philanthropists make the most of social media? | Voluntary Sector Network | Guardian Professional

How can philanthropists make the most of social media? | Voluntary Sector Network | Guardian Professional: Many charities are adept at using social media to further their missions, spreading the word about their work to the wider public and potential funders alike. However, first-time philanthropists, many of whom are very reserved in terms of their public profile, have been somewhat more tentative in using social media to engage their audiences. We will therefore, dismiss two myths that exist around this relatively new tool; and we will go on to show philanthropists the four helpful lessons they can learn from the experiences of charities who are social media-savvy.