Social, mobile boost small nonprofits' reach, relationships - ZDNet Asia News

Social, mobile boost small nonprofits' reach, relationships - ZDNet Asia News: Mobile and social media are essential for charities, especially if they want to attract the "iTunes, Facebook and YouTube generation", said David Erasmus, philanthropist and chief executive of Givey. The U.K. company helps charities leverage mobile platforms for fundraising, and also offers an online donation tool for users to contribute to charities via SMS (short message service) or tweets.