3 Mission Critical Reasons to Convert Fans and Followers into Email Subscribers | Social Media Explorer

3 Mission Critical Reasons to Convert Fans and Followers into Email Subscribers | Social Media Explorer: Your Social Network is Going to Be Replaced

Have you stopped to think about what would happen to your corporate investment in social media if Facebook disappeared tomorrow? What about Twitter, LinkedIn or Google ? As marketers we have spent countless hours growing our corporate following on these networks and many have even dedicated significant portions of their budget to the effort hoping to deliver a positive return on investment (ROI).