Nonprofits Challenged with Integrating Email, Growing, and Retaining Email Marketing Contact Lists, According to Sage Survey

Nonprofits Challenged with Integrating Email, Growing, and Retaining Email Marketing Contact Lists, According to Sage Survey: Quarterly Survey Looked at North American Nonprofits’ Email Marketing Goals and Objectives

AUSTIN, TX (March 1, 2012)—Sage North America today announced the results of its Sage Nonprofit Insights, Q4 2011, survey of U.S. and Canadian nonprofit organizations, which focused on questions related to nonprofits’ email marketing (“e-marketing”) goals and objectives and use of email marketing tools.

According to the survey, the most significant email marketing challenges for nonprofit organizations are growing and retaining contacts (38% of respondents), integrating email with other systems (38%), and integrating email with other tactics (38%). By far, the main barriers to overcoming email marketing challenges are inadequate resources and expertise (71% of respondents).