Communities: Real and Imagined by Quintus Jett of Rutgers University | Community Techknowledge

Communities: Real and Imagined by Quintus Jett of Rutgers University | Community Techknowledge: I've seen many nonprofit organizations struggle with how to harness the growing capabilities of social media to build community and resources. More extensive use of Internet applications to reach others is apparent - Facebook pages, Twitter accounts, email , and text messages are informing stakeholders about the latest organizational news - yet what further steps should be taken? In email broadcasts and online campaigns, many nonprofits refer to a community of supporters. What strategies should be employed when this reference to “community” is more hopeful than real? Setting and meeting higher expectations of social-media use begins with how nonprofit managers conceive of stakeholders online, and then engage with them.