Why You Don't Need To Be Like Kony 2012 To Tell Your Nonprofit's Story On YouTube | Co.Exist: World changing ideas and innovation

Why You Don't Need To Be Like Kony 2012 To Tell Your Nonprofit's Story On YouTube | Co.Exist: World changing ideas and innovation: While you can’t argue with 70 million hits (and counting), it shouldn’t take a multi-million dollar production/promotion budget to send a powerful message. Just ask YouTube, which on Wednesday announced the inaugural class of its Next Cause program, a group of 20 nonprofits “who’ve demonstrated passion and huge potential for using YouTube to further their causes.” And while none of these videos possesses the scope, narrative command, or budget of Kony 2012, that doesn’t make their causes any less worthy. And furthermore, if you can tell your story through a few days’ work and the copy of iMovie that came pre-loaded on your Mac, then it frees up resources to put toward, you know, actually doing the things people are giving you money to do.