Ditch the Community Manager. Hire the Community Analyst | |

Ditch the Community Manager. Hire the Community Analyst | |: Ask people who only loosely pay attention to the social media echo chamber what their definition of “community management” is and you’re likely to receive several different versions. The most likely of which would include something about answering a customer’s complaint on Twitter. I’m not a community manager by any stretch of the imagination, but even I know that is a very narrow definition of what a community manager does. At a high level, they are your company’s first line of defense and often how a potential consumer knows about your company in the first place.