From Komen to Limbaugh, what can companies do when affiliations misfire? : BusinessJournalism.org Reynolds Center for Business Journalism

From Komen to Limbaugh, what can companies do when affiliations misfire? : BusinessJournalism.org Reynolds Center for Business Journalism: These case studies are quite interesting from the marketing, advertising, consumer relations, corporate governance and other points of view. And of course, the impact of social media on corporate image and crisis management is quite riveting; McDonald’s just had to issue this Facebook apology after a joking reference to pit bulls in a Chicken McBites ad, for example. That probably wouldn’t have happened pre-Twitter.