Invisible Children's Web Strategist Gives A Crash Course In Going Viral | Fast Company

Invisible Children's Web Strategist Gives A Crash Course In Going Viral | Fast Company: Fast Company recently had the opportunity to speak with Javan Van Gronigen, the San Diego-based digital strategist and web designer behind Invisible Children's viral new media campaign. Van Gronigen's firm, Fifty & Fifty, is a digital studio that works with Fortune 500 firms and non-profits such as Invisible Children, World Vision, and Charity Water. We initially spoke with Van Gronigen before Russell's neurotic boogaloo seized the narrative. We kept the focus on tactics and strategy behind the Kony2012 campaign, rather than any of the tabloid hijinks that followed, in part because Van Gronigen's job was mostly done by then, but also because we wanted to know whether Fifty & Fifty had built something that could weather storms. Van Gronigen's experience includes lessons he learned when all hell broke loose. And they apply to all manner of hell.