Is Social Media Right for Your Organization?

Is Social Media Right for Your Organization?: Last month, an anonymous reader asked this question in response to "Who's in Charge of Communications These Days?"

The article confirms what I already knew: my all volunteer group is going to whither on the vine because we have no staff at all. I am 56, not of the social media generation and have to choose between my existing duties (running our small cat rescue) I can't be monitoring 4 different social media sites, blogging & doing what I need. WHAT ARE WE TO DO?

"Wow," we thought, "great question." And then we turned around and posed it to the article's author and four other nonprofit social media leaders. Here's what they said.