Virtual game of life | Bangkok Post: business: Lessons learned in the world of video shoot-em-ups and simulations, it turns out, could have some powerful practical applications in the game of life.
The belief has given rise to a new field of research, which the IT industry has dubbed "gamification".
The idea is to apply game-design thinking to non-game applications, explains Carlos Dominguez, a senior vice-president of Cisco Systems, the US-based networking firm.
He said better knowledge of the way people react to and interact with games could help businesses increase efficiency, customer loyalty or engagement.
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