Wednesday, September 12, 2012

One-on-one relationships critical for successful social strategies | TMA Resources

One-on-one relationships critical for successful social strategies | TMA Resources: Yet the expansiveness of social media can also cause problems for organizations, as it is easy to focus so much on the sheer scope of the audience that firms lose sight of one of its most important components: the ability to connect with individuals on a one-on-one basis.

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