What’s the Best Way to Measure Influence? DIY Not�Klout! - Online Fundraising, Advocacy, and Social Media -

What’s the Best Way to Measure Influence? DIY Not�Klout! - Online Fundraising, Advocacy, and Social Media -: As nonprofit senior leadership starts taking social media more seriously to engage supporters, they are also starting to ponder their own organization’s influence. Fair enough. If your organization is going to devote staff resources and time in social media, you should have a solid understanding of the audiences you are reaching, and how strong those relationships are. For example, if I were the Executive Director of an environmental organization working on climate change, I would want to know that the people who my organization and I engaged with on social networks, like Facebook and Twitter: