Tuesday, December 04, 2012

Is Social Media Shifting Giving from the Cause to the Individual? - NPQ - Nonprofit Quarterly

Is Social Media Shifting Giving from the Cause to the Individual? - NPQ - Nonprofit Quarterly: n Fast Company, Rachael Chong interviews Shaun King, the founder of HopeMob, a new charity platform on which users can create fundraising projects and receive 100 percent of the proceeds collected. The website uses a point system to highlight 24 stories which have received the most “story points” from the online community. HopeMob does not give the donated money directly to recipients, but pays for the project’s costs itself. The HopeMob model is similar to crowdfunding websites like Kickstarter, StartSomeGood, and Indiegogo; in fact, King actually raised the funds to launch HopeMob from a Kickstarter campaign.

No comments :