TripAdvisor Combines Philanthropy And Marketing By Letting Reviewers Give A Free $25 Kiva Microloan | TechCrunch

TripAdvisor Combines Philanthropy And Marketing By Letting Reviewers Give A Free $25 Kiva Microloan | TechCrunch: TripAdvisor is demonstrating what Shah calls a “a very big trend”. Rather than writing one big check, companies and high net worth individuals can greater leverage their contribution by putting in the hands of others. In March 2012, LinkedIn co-founder Reid Hoffman put up $1 million to let other people try Kiva. He drove 47,840 new signups to Kiva, and since then, those people have lent an addition $417,000 of their own money.