Social data integration key to successful campaign planning | TMA Resources

Social data integration key to successful campaign planning | TMA Resources: A new study by J.D. Power and Associates revealed a direct link between social media and success, implying that organizations need to more effectively integrate these channels into marketing plans. The majority of an organization's clients interacting on social channels, particularly for service needs or support, are between the ages of 18 and 29. However, Jacqueline Anderson, director of social media and text analytics for the firm, explained that regardless of age group, the impact of social engagement is considerable.