Articles - 2013 - How to make your questionnaire mobile-ready

Articles - 2013 - How to make your questionnaire mobile-ready: Today, survey respondents are in control. They choose not only if or when to take a survey but also how to take it. An online survey-taker may choose to take a survey on a tablet while riding on a train today, on a smartphone while waiting in a queue at the bank tomorrow and then on a PC or laptop at home over the weekend. For multiwave or diary studies, a respondent may take parts one, two and four on a mobile device and parts three and five on a PC. To maintain a broad frame that is as representative as possible of our target populations, we must include these on-the-go survey-takers and offer the right survey design to fit their preference and lifestyle.