Friday, October 11, 2013

Let the games begin | The NonProfit Times

Let the games begin | The NonProfit Times: During the 2013 Bridge to Integrated Marketing conference, Jeremy Ryan of Lipman Hearne offered the idea of making fundraising fun, by applying gamification.

Gamification sounds like one of those words people make up to express some kind of bizarre concept. Actually, the word comes from an Englishman named Nick Pelling, a computer programmer and inventor, and means the use of game thinking and game mechanics in a non-game context to engage users and solve problems. It is used in applications and processes to improve user engagement, return on investment, data quality, timeliness and learning.

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