The state of social media in associations and what to do about it – XYZ University

The state of social media in associations and what to do about it – XYZ University: We hear over and over again that associations are struggling to recruit, retain and engage young members in their organizations. And, according to Marketing General’s 2013 Membership Marketing Benchmarking Report, 74% of responding associations indicated that increasing member engagement is a top membership goal. Yet, according to the report, among the top three reasons cited for members not renewing is lack of engagement with the organization.