Wednesday, January 29, 2014

Content: Guided by Voices | FeedBlitz - Email Marketing and RSS

Content: Guided by Voices | FeedBlitz - Email Marketing and RSS: So as I moved into doing more social media work, I found people clamouring for “better content”, “content marketing,” “being a content creator,” and a million other words. Heck, I even teach a course called “Creating Compelling Content.” But a lot of organizations aren’t. And I think it’s because there are a lot of people who aren’t hearing the right voices.

Sure, you’re saying, it’s easy to have a speech that’s written in a “voice” — it’s meant to be spoken.

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