Nonprofits flunk online fundraising test � Philanthropy North Carolina: he inaugural Online Fundraising Scorecard, a study by Dunham Company and Next After, reviewed the websites of 151 organizations over nine months in 2013, signed up to receive emails, and made an initial $20 gift.
The study looked at 56 key indicators in four key aspects of online fundraising, including email registration, email communication, the donation experience, and the gift acknowledgement process.
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