Wednesday, April 09, 2014

Online Charitable Donations Increased 14% in 2013

Online Charitable Donations Increased 14% in 2013: The study breaks down exactly how leading U.S. non-profits performed online in the past year. In 2013, Internet users donated more than ever before — online giving increased 14% since 2012, with more than 5.5 million total gifts and nearly $325 million raised.

The average one-time donation increased as well, from $60 to $68 ($57 via email only), and overall non-profit website traffic grew 16%. Organizations' annual social growth is also booming, with the average number of Facebook fans increasing 37% and Twitter followers increasing 46%.

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