The Top 7 Myths for Small Nonprofits and Google Grants: he limiting factor in this equation is the number of people who search for your keywords in the geographic area you have defined. For example, if 500 people see your ads and decide to click on them you will have used $1,000 (assuming it costs the full $2/click you are allowed).
For small non-profits who have a regional, not national, presence it is hard to use the full $10,000. Don’t be disappointed if you don’t use the full amount each month. Instead, focus on your goals and monitor the results.
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