4 must-know social media principles for fundraising | Connecting Up: Competition for the fundraising dollar is tough. Not a day goes by where people aren’t asked for money from a not-for-profit whether it’s at the supermarket, by phone, in their inbox or their letterbox. So how do you ‘make the ask’ on social media in a way that engages and encourages people to support your cause?
Firstly, there are some foundation principles that apply on social media, that are particularly important when it comes to fundraising:
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