Online Fundraising Goes Mainstream - Online Fundraising - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas: While online giving continues to gain steam, it still accounts for a very small portion of the money charities rely on. Among the 76 nonprofits that provided both their online and overall giving totals for 2013, the median share of online gifts is just 2 percent of all donations from private sources.
The results track closely with other recent studies of online giving:
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