Supermarkets donate profits from #icebucketchallenge to MND Association: Tesco has announced that it will donate the profits made from an increase in sales of ice to the Motor Neurone Disease Association, which has now received over �3m through donations from the ice bucket challenge.
The supermarket giant, which sold more than 36 million ice cubes over the last week alone, has so far pledged to donate �20,000 to the charity. The amount is expected to increase after further ice sales over the weekend.
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