Fundraisers should engage more with older people online, new research shows: Charities could be missing out on donations by not engaging with older people through online and mobile channels, according to new research.
A report, Time for UK Fundraising to Look Up, published today by the agencies Xtraordinary Fundraising and Forster Communication and fundraising software company Blackbaud, looks at the giving habits of ‘baby boomers’, those born between 1946 and 1964, and ‘civics’, born before 1945.
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