Charities are ‘digital dinosaurs’ says CRUK fundraising chief: "UK fundraisers are not identifying new markets such as social media viral campaigns and are becoming ‘digital dinosaurs’ as a result, Richard Taylor, executive director of fundraising and marketing at Cancer Research UK, said yesterday.
Taylor said charities must make more use of available platforms such as crowdfunding, social media and mobile apps to grow the giving market through innovative campaigns. "
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