Red Cross Aims to Boost Sharing and Giving With Hope.ly – Philanthropy Today - Blogs - The Chronicle of Philanthropy: "The American Red Cross is introducing an online tool that aims to leverage popular Web content to spur donations to the charity, writes The New York Times. Developed with Bit.ly, the URL-shortening service, Hope.ly also condenses long Web site addresses, but when a user clicks on a Hope.ly link, the target site includes a banner-style ad reading, “Someone wonderful shared this page—to help people in need through the American Red Cross.”
The aid organization will launch Hope.ly on Giving Tuesday and plans to run the promotion through December."
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