Your College May Be Banking on Your Facebook Likes - NYTimes.com: "I ended up going to Facebook and LinkedIn, places where I knew my classmates really were,” Mr. Grinna said.
EverTrue, which he founded in 2010, enables educational institutions to parse the social media activities of their graduates. The company’s social donor management program, for instance, can evaluate alumni interactions with a college’s Facebook pages to help distinguish those people likely to give to a capital campaign from those more interested in a specific athletic or academic cause."
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