The Engagement Is Off: "According to a study by the software firm Blackbaud, millennials, born between 1981 and 1997, represent roughly 11 percent of donors in the United States. Seventy-five percent of young people donate (or are open to donating), according to a 2012 study by the Millennial Impact Project. But the vast majority of the gifts they give are less than $100 per organization, and just 15 percent contributed $500 or more."
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