Thursday, September 24, 2015

Creative and Compelling Fundraising Messages for Digital Solicitations - Resource Center - AFP

Creative and Compelling Fundraising Messages for Digital Solicitations - Resource Center - AFP: "he old adage “You only get one chance to make a good first impression” has become even more meaningful online as email open rates went down last year.  It’s important to not just grab donors’ attentions, but also inspire them to act.

AFP got a chance recently to chat with Derrick Feldmann about digital solicitations, where online fundraising is heading and his upcoming trip to Paris (jealous!), from where he’ll be presenting his webinar “Creative and Compelling Fundraising Messages for Digital Solicitations.” Cue the accordion music."



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