Element of Surprise Leads People to Give to Online Campaigns, Study Finds - The Chronicle of Philanthropy

Element of Surprise Leads People to Give to Online Campaigns, Study Finds - The Chronicle of Philanthropy: "Element of Surprise Leads People to Give to Online Campaigns, Study Finds
The Internet is "not a magic bullet" for humanitarian fundraising appeals, with the source and style of an approach to donors mattering more than the medium, according to a University of East Anglia study cited by Science Daily, a compendium of research news."



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