The Data Every Nonprofit Should be Tracking - Nonprofit Hub: "Data can be a daunting thing. IBM says that 2.5 quintillion bytes of data are produced every day. There’s no denying that some of that information could be used by your organization, and you don’t need to be a statistics major to take advantage of it. Here are some things that can help you understand how your organization can use data for good.
Why You Should Collect Data
You may be skeptical of the benefits of collecting data, or think that it doesn’t translate well to your organization. The truth is that data can be used for almost anything. You could utilize it for everything from marketing and social media, to volunteer and donor management.
We conducted a recent survey on the state of data in the nonprofit sector, in conjunction with EveryAction. A common reason nonprofits listed for not collecting data was the time commitment that tracking and interpreting it takes."
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